X

I had the honor of being invited as a guest speaker at RVS College of Engineering and Technology, Jamshedpur, on the occasion of World Creativity and Innovation Day 2025 — a day that reminds us that every breakthrough starts with a spark: a question, a belief, a simple “what if?”

I opened my talk with a timeless story inspired by one of the greatest TED Talks ever delivered: 🎥 “Start With Why – How Great Leaders Inspire Action” by Simon Sinek 👉 Watch it here

Sinek shares the story of Samuel Langley, who had all the funding, fame, and institutional support to build the world’s first airplane. But he failed.

Instead, it was two unknown bicycle mechanics from Ohio — the Wright brothers — who succeeded. Why?

Because Langley chased success, but the Wright brothers chased purpose.

“People don’t buy what you do. They buy why you do it.” — Simon Sinek

Now think about India.

We’ve created phenomenal platforms: 🛒 Zepto for quick commerce 📱 UPI for payments 🎓 BYJU’S and PhysicsWallah for learning

But are we solving core, foundational problems?

While China leads in:

🛻 EV and battery innovation
☀️ Solar and semiconductor manufacturing
🧠 AI hardware and chip-level research

India still leads in apps, not atoms. We’re building convenience, but are we building capability?

💡 Sinek’s Law of Diffusion of Innovation says change begins with a small group — innovators and early adopters — who believe in the why behind the product.

That’s the mindset we must embrace.

So here’s what I shared with the future innovators at RVS:

✅ Don’t just ask, “What can I build?” Ask, “Why does it matter? Who does it help?”

✅ Don’t just prepare for placement. Prepare for problems worth solving.

✅ Don’t just follow trends. Create movements.

📊 India doesn’t lack engineers. India doesn’t lack ideas. India lacks a system that connects belief to innovation.

Let’s fix that — starting in our classrooms, labs, and minds.

Because when we begin with WHY… 🇮🇳 India won’t just follow the innovation curve. We’ll bend it.

One Week Faculty Development Program on New Trends In Engineering and technology

July 15, 2025

/

News

One Week Faculty Development Program on New Trends In Engineering and technology

The Rise of Custom LMMs: Content & Image Generation That Thinks Like Your Brand

June 19, 2025

/

Artificial Intelligence

Introduction: Why One-Size-Fits-All AI No Longer Works

In 2024, most businesses started using AI tools like GPT, DALL·E, Midjourney, and Sora to write posts, generate reels, and brainstorm visuals.

But by 2025, they’ve all realized one thing:

Generic AI outputs don’t differentiate brands.
Everyone’s using the same tools with the same default tone, same AI accents, same look & feel. What’s missing?

Brand originality. Domain specificity. Strategic control.

That’s where custom-trained LMMs (Language + Multimodal Models) come in—offering tailor-made AI systems that generate text, images, scripts, thumbnails, even voice prompts in your brand’s unique style and voice.

At ATCUALITY, we help brands and agencies move beyond prompt hacks—by building their own intelligent AI systems from scratch or by fine-tuning leading models with proprietary data.

What is a Custom LMM?

A Language + Multimodal Model (LMM) is an AI system that can understand and generate:

Text (emails, social posts, scripts, descriptions)
Images (thumbnails, posters, scene compositions)
Video prompts or Sora-ready descriptions
Voice narration scripts + tones

Instead of relying on public models with generic instructions, custom LMMs are trained on your content, visuals, and tone, allowing the AI to speak, write, and create like you—not everyone else.

Why Brands Need Their Own Model in 2025

Here’s what brand content looks like without custom LMMs:

Same “LinkedIn bro” tone as everyone else
AI visuals that look Midjourney-ish and not localized
Descriptions that don’t reflect cultural or regional nuance
Voiceovers that sound robotic, not relatable

And here’s what it looks like with a trained model:

Feature	Generic GPT or Sora	ATCUALITY Custom LMM
Brand tone	Neutral	Trained on your blogs, reels, captions
Image prompts	Standard Midjourney templates	Tuned to your product, theme, mood
Language support	English-centric	Multilingual + dialect-aware
Voice	Synthetic	Emotionally styled + custom clone
Use-case fit	Generalized	Specific to marketing, sales, learning, media

What We Build at ATCUALITY (Jamshedpur)

As a full-stack AI-native studio, we help you develop:

1. A Text Generation Model (Language Layer)

Trained on:

Your past campaigns
Blog posts, captions, newsletters
FAQs, product specs, brand tone documents

Use Cases:

Social media post creation
Ad script drafting
Custom chatbot/FAQ bot
Email sequences

2.A Visual Prompt Engine (Image Layer)

Trained on:

Your design assets (Figma, Canva, Instagram posts)
Product photos, color palette, typography

We create:

Thumbnail generators for YouTube
Consistent poster prompts for Leonardo or Midjourney
Background scenes for Veo3 or Sora video prompts
Brand mascot illustrations or comics

3. A Voice Style & Script AI (Audio + Tone Layer)

Using ElevenLabs + Whisper + voice fine-tuning, we:

Clone your voice (or your brand mascot’s)
Add style presets: Casual, Emotional, Dramatic, Calm
Auto-write narration scripts using your tone

Use Cases:

YouTube intros
Podcast hooks
HR onboarding explainers
Education modules

4. A Unified LMM API – Powered by You

We can bundle this into a custom GPT or Claude or Ollama model hosted via:

Your private AWS/GCP instance
Local edge deployment
API access from your CMS or mobile app

ROI of Building Your Own Model

Task	Cost w/o LMM	Cost w/ Custom Model
Writing 20 product descriptions	₹10,000 (freelance)	₹0 (auto-generated)
Visual ads for 10 SKUs	₹15,000	₹2,000 prompt cost
30 caption-posting days	₹12,000–₹18,000	₹0 (LMM + scheduler)
Voiceovers (3 languages)	₹20,000+	₹3,500 (cloned voice)

Your model becomes:

A marketer
A designer
A voice actor
A campaign strategist
And it learns more every time it runs

How We Train It – Our Workflow

Data Collection & Curation
– PDFs, blog exports, chat logs, social captions, transcripts
Brand Tone Mapping
– We define your tone matrix: playful, formal, quirky, etc.
Image Embedding + Labeling
– We cluster visuals to guide image prompt structure
Voice Model Training (optional)
– Record 30–60 mins of audio, or use public videos
Fine-Tuning & RLHF
– We run preference training and QA cycles
Deploy
– Via Web UI, API, or prompt assistant dashboard
Maintain
– Monthly updates, versioning, feedback loops

Why ATCUALITY Is Uniquely Positioned

Only team in Jharkhand building LMMs end-to-end
India-first tone, dialect, and regional voice support
Cost-effective for SMBs, creators, and agencies
Deployed for content, education, marketing, e-commerce
Experience with Claude, GPT, Ollama, and open-source LLMs
Ethical data handling & custom NDAs

Who Should Build Their Own LMM?

If you’re:

A digital agency managing 20+ clients
A content-led brand publishing daily
A D2C startup with unique brand voice
A YouTube creator scaling across languages
A regional business scaling from Jamshedpur to India…

You should stop renting AI.
You should own your model.

Ready to Train a Model That Thinks Like You?

We’ll help you:

Build a custom GPT for your brand
Generate localized content at scale
Reuse your voice, visuals, and copy in seconds
Launch an IP-powered AI assistant for your team

Futureproof Branding: How AI Characters Will Reshape Marketing in 2025 and Beyond

June 19, 2025

/

Artificial Intelligence

Introduction: The Shift Isn’t Coming. It’s Already Here.

Brands aren’t just competing on price, placement, or promotions anymore.
They’re competing on stories—fast-moving, language-fluid, character-led stories that work across:

Reels
Threads
Podcasts
Edutainment
Product demos
Personalized AI chat journeys

The good news? You don’t need celebrity ambassadors or 10-member content teams to win this game.
The better news? You can build your own branded universe of characters—powered by AI.

And at ATCUALITY, we’re building this reality from Jamshedpur, Jharkhand—delivering AI tools, training data, and IP creation for brands of the future.

This article explores:

What AI characters mean for brands
How generative workflows change creative ops
How ATCUALITY builds brand-owned IP
And how you can step into this future—today

The Future of Influence Is Fictional

Think about it:

Mickey Mouse sells more than most actors.
Tuntu has more regional resonance than many influencers.
Kids trust Peppa Pig more than school teachers.
Kong can pitch a sneaker with humor, style, and multilingual flair.

Welcome to the IP-first era—where the influencer isn’t a person, it’s a character engine trained on:

AI models for voice
Design systems for visuals
Prompt libraries for personality

These characters are not trends. They’re scalable storytelling assets.

Why AI Characters Outperform Traditional Creators

Trait	Human Influencer	AI Character
Cost per campaign	₹50K–2L+	₹3K–₹8K
Consistency	Variable	Always brand-aligned
Multilingual output	Limited	Automated with ElevenLabs
Reusability	Limited	Infinite
Control	External talent	Full IP ownership
Brand risk	Medium to high	None (you own the rights)

More importantly:

AI characters don’t take sick days
Don’t argue about contracts
And don’t become irrelevant—they evolve with prompts

What the Next 3 Years Will Look Like

2025 – Multi-platform Micro-Series Dominate

Brands like yours launch episodic content:

Tuntu’s 5-episode summer food hunt
Penguin’s eco-travel monologue reels
Monkey’s edutainment quips for school brands

→ One character. Five storylines. Ten channels.
→ All built in-house by ATCUALITY using Veo3 + ElevenLabs.

2026 – Every Brand Has an AI IP

Just like websites became mandatory in 2015, AI characters will become standard.

You’ll see:

FMCG brands using Kong for flavor reviews
Local colleges using Penguin for new student induction
EV companies using Tuntu to explain battery tips
D2C startups training GPTs to speak in their mascot’s voice

2027 – AI + AR/VR Crossover

At ATCUALITY, we’re already testing:

AI-generated influencer avatars for virtual training
AR filters where Bigfoot reacts to your selfie
Voice AI-driven podcasts where users submit questions to Kong

These are not experiments—they’re your future content stack.

Real Brand Applications We’re Building (or Have Built)

Sector	Use Case	AI Character
FMCG	Street food brand promotion	Tuntu
EdTech	Science explainer reels	Monkey
EV	Highway journey & FAQs	Kong
Travel	Eco-living + local culture	Penguin
HR & L&D	Training module intros	Custom brand clone

Inside ATCUALITY’s Future Toolkit

Our 2025–2026 stack for forward-thinking clients includes:

Character IP System

Build your own character
Lock tone, accent, dialect, personality
100% brand-owned
Licensing ready for media, reels, training, games

Voice Library & Clone Studio

ElevenLabs + Whisper + custom fine-tuning
Build 5+ emotional presets: Excited, Informative, Calm, Quirky, Dramatic
Multilingual availability (Hindi, Odia, Bhojpuri, Hinglish, Bengali)

Prompt Library & Persona Decks

Prompt templates for brand voice
One-click scene creation: food stall, mountain trail, office satire
Pre-built “Prompt Trees” for 30-day campaigns

AI Analytics Layer

Built-in tracking: Views, likes, sentiment
GPT summary generation for weekly dashboards
Prompt A/B testing for performance optimization

Why It Matters That We’re In Jamshedpur

Unlike big-city agencies charging 5x the cost for “AI strategy,” we’re:

Training our own models on regional voice datasets
Building hyperlocal influencer ecosystems
Educating creators in Hindi + English
Partnering with schools, SMEs, and startups

We don’t just talk AI.
We make it work for real people, with real stories, at small budgets.

The ATCUALITY Difference

Capability	ATCUALITY	Big City AI Studios
Custom Character Creation	✅	⚠️ Often templated
Local Voice Clone Support	✅	❌
Multilingual Campaigns	✅	⚠️ Limited
Cost per Reel	₹3K–₹8K	₹25K–₹75K
Private Model Training	✅	❌
Real Prompt Engineering Team	✅	❌ Outsourced or none

Who Should Use AI Characters Now?

If you’re:

A D2C brand owner
A course creator or educator
A content agency or digital marketer
A mid-size business doing internal comms
Even a school teacher wanting animated lessons…

You can now:

Build your own mascot
Clone your voice in 3 languages
Publish reels with regional humor
And generate podcasts, posters, and comic-strips—all from a single script

The Only Question: Will You Watch or Will You Build?

The future of branding isn’t about ads—it’s about familiar characters and fluid content.
It’s not a matter of if you’ll use AI—it’s about how much you’ll wish you started sooner.

With ATCUALITY, you don’t get a chatbot—you get a content factory, led by your own digital talent.

Ready to Build Your Own Branded AI Character?

Here’s what we’ll help you create:

A character that sounds, looks, and thinks like your brand
A 30-day reel campaign—multilingual, multi-format
A private voice model trained in your tone
Reuseable prompt packs for holidays, launches, festivals
A creative workflow that never needs an actor, a shoot, or a script redo

Proudly built in Jamshedpur. Trained for national impact.

Introduction: Creativity Meets Computation

The age of influencer marketing isn’t ending—it’s evolving.

Audiences still want stories, relatability, and entertainment. But brands now demand more:

Faster content cycles
Multilingual reach
Lower production cost
Reusable visual identities
Targeted personalization at scale

And that’s where ATCUALITY steps in.

We’re not an agency. We’re a studio for synthetic storytelling—combining AI tools, creative workflows, and human insight to generate influencer-led campaigns that scale like software.

Built in Jamshedpur, Jharkhand, ATCUALITY is the first content lab of its kind in Eastern India, powering:

AI-generated characters (like Tuntu, Bigfoot, Kong)
Region-specific voice models
Fast, low-cost content pipelines for brands, educators, and creators

This article takes you behind the scenes—into our tech stack, team structure, prompt architecture, and real-world delivery engine.

What We Build at ATCUALITY

Offering	Description
AI Character Creation	Custom IPs like Tuntu, built with Veo3, Kling, and personality prompts
Voice Clone Libraries	Trained in Hindi, Odia, Bhojpuri, Urdu, English
Content Pipelines	One prompt = reels + thumbnails + podcast intro + long-form
Brand-Tuned AI Models	GPT or Claude fine-tuned on company tone, policies, FAQs
Multi-platform Output	Auto-publish on Insta, YouTube, LinkedIn, podcasts

We don’t just use tools—we create systems that allow a team of 3 to do the work of 15, reliably, affordably, and with measurable impact.

Our Studio Workflow: From Prompt to Platform

Let’s walk through our AI-powered content assembly line:

Step 1: Narrative Architecture

Every piece of content begins with a prompt stack—a structured series of instructions defining tone, character, situation, and format.

Example Prompt:
“Kong and Bigfoot visit a local EV charging station. They banter about mileage and chai. Scene should include laughter, EV dashboard, and chai glass clink.”

We write these as GPT/Veo3-native inputs using our in-house prompt templates.

Step 2: Scene Rendering

We then build the core visuals using:

Veo3 for cinematography: consistent lighting, framing, and mood
Kling for motion synthesis: body movement, facial reactions, walking
Leonardo AI for asset generation: posters, transitions, background art

If it’s a food video, Leonardo generates dosa stalls.
If it’s travel, it creates realistic hills or railway platforms.

Step 3: Voice Integration

We match the emotion of the script with our ElevenLabs voice clones, trained in:

Hindi (Delhi & Bihar tone)
Bhojpuri
Urdu-English (for Penguin’s travel blogs)
Hinglish (for Gen Z delivery)

Each voice has style presets like: Excited, Sarcastic, Wise, or Funny.

Voice artists are still involved—but as stylists, curating tone & energy instead of re-recording every time.

Step 4: Edit & Export

We use:

GPT for caption generation
CapCut or Descript for quick edits and subtitles
Custom-built automation tools to format for:
- Instagram reels (9:16, <60 sec)
- YouTube Shorts
- Carousel posters
- Podcast trailers

Step 5: Publish + Promote

Our auto-distribution script uses scheduling APIs to:

Post across platforms
Track comments
Recycle top-performing clips into new formats

The Human Stack – Lean, Skilled, AI-Augmented

Role	Human Function	AI Assist
Creative Director	Align brand + character strategy	Uses AI to test visual angles, personas
Prompt Engineer	Writes character/story inputs	Veo3/Kling/Sora compatible formatting
Voice Stylist	Emotion layering in cloned voices	Uses ElevenLabs mood control tools
AI Editor	Stitches outputs	Cuts scenes, retimes motion, automates layers
Distribution Manager	Publishes content across channels	Schedules via API, auto-hashtags

Team Size: 3–5 can run a 20–reel/month AI campaign.

Cost Efficiency Breakdown

Output Type	Traditional Cost (₹)	ATCUALITY AI Cost (₹)
1 Cinematic Reel	50,000 – 80,000	3,500 – 7,000
1 Multilingual Voice Reel	15,000 extra	Included via ElevenLabs
1 Poster + Thumbnail	2,000 – 5,000	~Free via Leonardo AI
1 Podcast Teaser	10,000 – 15,000	2,000 – 4,000
Reusable Character	Actor contract/license needed	Own it forever as IP

Why Jamshedpur?

Most AI content innovation happens in metros. But we believe:

“Great tech doesn’t need a Gurgaon office. It needs the right mindset.”

From our base in Jamshedpur, Jharkhand, we’ve trained rural voice models, shot scripts in Bistupur slang, and turned desi humor into reels that hit 100K+ views.

We collaborate with:

Local colleges
Regional YouTubers
Food vendors
D2C brands in Jharkhand, Bihar, Bengal

All of them are producing world-class content with tools they didn’t know they could access.

Custom AI Models: Your Brand, Your Voice

What if:

Your school wants a teaching avatar in Magahi?
Your FMCG brand wants Tuntu to be your mascot, but in Oriya?
Your HR wants training content in Hinglish, cloned from your CEO’s tone?

We train and deploy private AI models for:

Voice
Tone of copy (GPT-style)
Brand-safe character generation
AI-based chat flows using your data

Your data = Your model = Your competitive edge.

Real Tools We Use Internally (And Deploy For Clients)

Use Case	Tools & Stack
Prompt chaining	GPT-4o / Claude / Sora prompt templates
Cinematic visuals	Veo3 / Kling / Sora (experimental)
Voiceover	ElevenLabs + fine-tuning presets
Graphics	Leonardo AI + Canva + Midjourney
Editing	CapCut, Runway, Notion templates
Distribution	Buffer, Integromat, custom APIs
Analytics	Notion dashboards, Socialblade, Hashtag tracking

Why This Model Works

Reusability: A character built once can be re-used 50+ times across campaigns
Localization: We can turn 1 script into 3–5 local language versions
Consistency: Every frame, font, and tone feels like you
Accessibility: No expensive gear. Just imagination + AI

We believe small teams should create like studios, and AI makes that possible.

Who We Build For

We’ve delivered AI-powered content to:

D2C brands in beauty, fashion, EV
Edtech startups using characters to teach school subjects
Local food chains for Jamshedpur/Bokaro/Dhanbad
Solopreneurs building YouTube & podcast assets
Enterprises needing multilingual HR training content

Ready to Scale Like a Studio?

You don’t need:

Actors
Camera teams
Expensive software licenses
Complicated dubbing workflows

You need:

A relatable character
A tight prompt
Smart voice/scene automation
And a lean team that gets it done

That’s where we come in.

Let’s Build Your Story Stack

📍 Based in Jamshedpur. Serving the world.
We don’t pitch AI as magic—we build it as your creative engine.

Whether you want:

An AI influencer for your brand
Custom-trained models
AI-based LMS video content
Or a 30-reel strategy for a local launch…

ATCUALITY delivers.

Character-Driven Campaigns: Real Case Studies from ATCUALITY’s AI Influencer Lab

June 19, 2025

/

Artificial Intelligence

Introduction: From Fiction to Function

Think fictional characters can’t sell products, drive engagement, or build emotional brand recall?

Think again.

At ATCUALITY, we’ve proven that AI-generated characters like Tuntu, Bigfoot, Kong, Penguin, and Monkey can outperform traditional influencer campaigns—without cutting jobs or compromising creativity.

Instead of hiring large crews, managing egos, and waiting weeks to publish, we help brands scale their content efforts using AI influencer—animated by purpose, powered by Veo3, Kling, ElevenLabs, and trained by us.

In this article, we’ll walk through four real campaigns that demonstrate:

90% cost savings
3x engagement boosts
Multilingual scalability
Consistent visual IP powered by AI tools

And all created with small human teams, using AI not as a threat—but as a creative collaborator.

The Campaign Engine: AI Tools Used

Before diving into the case studies, here’s a look at the toolbox that enables this scale:

Tool	What It Does	Role
Veo3	High-quality cinematic video generation	Builds characters, settings, camera movement
Kling	Realistic motion + body animation	Adds emotion, timing, expression
Leonardo AI	Image asset generation	Posters, thumbnails, supporting visuals
ElevenLabs	Voice cloning + dubbing	Multilingual, emotional narration
Sora (Beta use)	Long-form video generation	Upcoming workflows for storytelling arcs

We don’t use these tools to replace people—we use them to let small teams create like studios.

Case Study 1: Bigfoot in Haridwar – When Humor Meets Heritage

Objective:

Promote spiritual tourism during festival season using a lighthearted yet respectful character narrative.

Human Team:

1 scriptwriter
1 cultural researcher
1 AI prompt editor

Workflow:

Scene Prompt: “Bigfoot visits Har Ki Pauri, joins aarti by mistake, thinks it’s a DJ night. Ends with profound respect.”
Rendered using Veo3
Animated gestures added via Kling
Voice dubbed in Hindi + English using ElevenLabs
Poster created in Leonardo AI

Results:

Production cost: ₹4,000
Time to publish: 48 hours
Reach: 50K+ views in 3 days
Engagement: 3.5x higher than regional influencer video

Takeaway:

Spiritual doesn’t have to be boring. With proper tone + tech, AI characters can connect even on culturally sensitive themes.

Case Study 2: Tuntu’s Foodie Reels – Desi Flavour in High-Resolution

Objective:

Promote Jamshedpur’s local street food joints using a relatable teen AI mascot—Tuntu.

Human Team:

2 writers (local dialect + humor)
1 editor

Workflow:

Shot sequence of Tuntu at Gopal Dosa, Litti Chokha stall, and Pani Puri vendor.
Real voiceover crafted in Bhojpuri, Hindi, and Hinglish via ElevenLabs
Used Leonardo AI to create comic-strip reels for Instagram carousel
Veo3 + Kling handled consistent camera POVs, lighting, and character emotion

Results:

Reel cost: ₹3,500 each (vs ₹40K traditional shoot)
Views: 200K+ combined across 3 reels
Local shop footfall: Up 22% (confirmed via merchant feedback)
Shared widely by food bloggers + local news pages

Takeaway:

Tuntu became the unofficial “voice” of Jamshedpur’s food scene—no actors, no gear, just AI + great prompts.

Case Study 3: Kong’s EV Roadtrip – Highway, Humor, and Hybrid Energy

Objective:

Create an EV awareness campaign for an emerging electric two-wheeler brand.

Human Team:

1 creative strategist
1 brand consultant
1 video orchestrator

Workflow:

Scene: Kong takes EV from Delhi to Rishikesh, stops at dhabas, takes selfies, shares mileage tips.
Rendered route with Veo3 + Google Maps visuals
Added subtle expressions and helmet physics with Kling
Dubbed into 3 languages using ElevenLabs
Campaign trailer cut for YT + 4 reels edited from the same footage

Results:

Budget: ₹8,500 for full video package
Delivery time: 3 days
Result: Client gained 1.3x more demo signups in UP & Bihar
Comments praised relatability, humor, and visual consistency

Takeaway:

AI influencer let brands simulate lifestyle use-cases without needing celebrity endorsements.

Case Study 4: Penguin’s Sustainable Travel Vlog – Calm Content Wins Too

Objective:

Educate audiences on low-waste travel and eco-tourism using an AI character with a mellow, authentic tone.

Human Team:

1 scriptwriter (environmental background)
1 voice tone consultant
1 graphics designer

Workflow:

Penguin vlogs from tea plantations, off-grid homes, waste-free treks
Narration: Calm Urdu-English hybrid via ElevenLabs
Soft color grading, ambient sound design with Veo3
Carousel posts designed via Leonardo AI, uploaded to Instagram + Pinterest

Results:

Content recycled into:
- 1 vlog
- 3 reels
- 1 podcast intro
- 1 school animation for students

Cost: ₹6,000 total
Output Time: 3 days
NGO campaign partners requested licensing rights

Takeaway:

AI influencer can go beyond humor—they can embody brand values and narrative calmness too.

ATCUALITY’s Secret Sauce: Low Cost, High Volume, Maximum Consistency

Unlike traditional agencies, we don’t use AI as a novelty. We engineer AI pipelines where creativity and tech co-author content at scale.

Why This Works:

Traditional Video	AI-Powered by ATCUALITY
₹50K–₹80K per reel	₹3K–₹8K per reel
10–15 days turnaround	1–3 days
Crew, gear, actors needed	1 prompt + 3 tools
Risk of reshoot, human error	Editable, reproducible anytime

Bonus: Characters never age, change locations on demand, speak any language, and even update voice tone as needed.

How We Support You Beyond Tools

ATCUALITY is not just a video lab. We’re a full-stack AI storytelling partner:

Services We Offer:

AI mascot creation (like Tuntu, customized to your brand)
Voice cloning (Hindi, Bengali, Odia, Bhojpuri)
Multi-platform asset design: reels, thumbnails, podcasts
Fine-tuned LLMs trained on your company tone/FAQs
Monthly AI content calendars based on trends and events

Built in Jamshedpur. Made for the world.

AI Doesn’t Cut Teams—It Empowers Them

Let’s repeat: We don’t replace people. We make teams smaller, faster, and more focused.

Scriptwriters become prompt designers
Actors become voice stylists
Marketers become multi-lingual campaign producers
Designers become brand universe builders

That’s not destruction. That’s creative evolution.

Ready to Build Campaigns That Never Sleep?

At ATCUALITY, we believe your content shouldn’t be limited by budget, team size, or tools.

You now have the option to:

Build a brand character once, reuse infinitely
Tell multilingual stories without hiring extra voice artists
Run Instagram, YouTube, and podcast channels from one creative prompt tree

Let’s build your character. Let’s render your voice.
Let’s scale your story.

Introduction: Not Job Cuts—Job Evolution

For years, AI has been cast as the villain in workplace stories. Headlines screamed about job losses and creative displacement. But here’s the real plot twist:

AI isn’t here to replace you—it’s here to multiply your creative potential.

In the world of digital storytelling and influencer marketing, AI-generated characters like Bigfoot, Kong, Tuntu, Monkey, and Penguin are not threats. They’re tools—enablers that help creators, marketers, and brands produce more content in less time, with smaller teams, and tighter budgets.

At ATCUALITY, we’re building these AI-powered characters for campaigns, reels, and even regional storytelling—leveraging tools like Veo3, Leonardo AI, Kling, ElevenLabs, and Sora. The result? Human creativity that scales 10x faster, without the burnout.

Group 28661

Meet the New Creators: AI-Generated Influencer Characters

Here’s a look at the five flagship AI personas powering brand campaigns, edutainment, and viral reels:

Character	Persona	Core Appeal
Bigfoot	Wholesome wild guy	Funny outsider’s POV on Indian culture, ideal for travel & food content
Kong	Cool, city-smart bro	Gen Z lingo & metro fashion—perfect for EVs, sneakers, pop brands
Tuntu	Teen elephant from Jamshedpur	Sarcastic, streetwise; ideal for youth, education & food brands
Monkey	Mischief-maker	News satire, prank videos, meme commentary—regional appeal
Penguin	Nature-lover and vlogger	Calm, travel-focused, sustainable living—great for eco-brands

These characters aren’t deepfakes. They’re fully fictional, AI-powered IPs, co-designed by writers, marketers, and animators—brought to life using advanced generative tools.

The AI Toolbox:
Assistants, Not Replacements

Let’s unpack the key tools driving this transformation:

Important Note: These tools don’t replace videographers, voice actors, or designers—they empower them to create more, experiment faster, and deploy content across languages, platforms, and formats.

Why AI-Generated Influencers Are Exploding in 2025

1. Speed to Market

Instead of a 3-week production cycle, you can ideate, render, and publish in 48–72 hours.

2. Cost Efficiency

A single reel costs ₹3,000–₹5,000, compared to ₹50,000+ with human shoots, actors, equipment, travel, and editors.

3. Scalability

The same character—like Tuntu—can be used across:

YouTube Shorts
Instagram Reels
Podcast intros
Web comics
Regional radio ads (via voice cloning)

4. Brand Safety

AI-Generated influencers don’t take controversial stances, don’t disappear, and don’t demand licensing renewals. Once trained and owned—they’re 100% brand-controlled assets.

How ATCUALITY Makes It Happen

ATCUALITY is not just using these tools—we are building customized pipelines that make AI content creation:

Smarter
Faster
Cheaper
More regionalized

Services We Provide:

Solution	Description
Character Development	Build your own brand mascot powered by AI
Prompt Engineering	Convert scripts or stories into AI-friendly formats
Voice Model Training	Clone regional voices for long-term use
Full Production Workflow	From script to reel to upload, we manage it end-to-end
Custom AI Models	Private GPT or video model trained on your business data

From Jamshedpur to the world—we’re the only studio in Jharkhand working on AI-native storytelling tools at this scale.

Human-in-the-Loop: The True Future

Let’s bust the myth now:

AI doesn’t remove jobs. It removes repetition.

Instead of writing 100 variations manually, the marketer becomes a campaign orchestrator, testing tones and formats at scale.
Instead of spending 5 days in the studio, the actor becomes a voice designer, fine-tuning emotions in cloned audio.
Instead of stitching footage for hours, the editor becomes a creative director, managing multiple narrative arcs in parallel.
AI doesn’t replace your job—it enhances it. It gives back time for creativity, storytelling, and personalization.

From One Campaign to a Full Universe

AI-generated influencers aren’t gimmicks—they’re IP engines.

With one character (e.g., Tuntu), a brand can:

Launch a YouTube series
Run a monthly comic strip
Release snackable content in Hindi, Bengali, Bhojpuri
Animate school learning modules for regional students
Host gamified quizzes inside LMS platforms

All powered from the same base model and trained data. And all created by small teams using tools, not large crews using equipment.

What This Means for YOU

Whether you’re:

A founder launching your first D2C brand,
A marketer under pressure to deliver more content,
A teacher trying to make concepts stick,
Or a solo creator with big ideas and a small team…

AI isn’t replacing you—it’s ready to scale with you.

And ATCUALITY is your co-pilot to get there.

Let’s Build the Future Together

Imagine having:

Your own AI character
Multilingual voice dubs without recording studios
Reels ready in 48 hours
Custom-trained GPT that writes like your brand

You don’t need a 20-person team. You just need the right partner.

Ready to Turn Your Brand Into a Story Universe?

With ATCUALITY, you don’t just use AI—you lead with it. We’ll equip you with:

The right tools (Veo3, Kling, Leonardo, ElevenLabs, Sora)
The right creative stack (character IP, voice, format, tone)
And your own AI pipeline, if you’re ready for scale

Built proudly in Jamshedpur, Jharkhand
Powered by Aarna Tech Consultants
Built for creators and brands across India

Imagine trying to improve a complex machine without understanding how its parts move together. That’s the challenge many businesses face with their operations. Enter process mining—a technique that visualizes and analyzes business processes. Now, combine it with the power of artificial intelligence (AI), and you have a transformative tool for business optimization.

What Is Process Mining?

Process mining is a method that uses data from IT systems to visualize and analyze business processes. It helps organizations understand how their processes actually work, identify inefficiencies, and find opportunities for improvement.

By creating a “digital twin” of business operations, process mining provides a clear picture of workflows, enabling better decision-making and process enhancements.

Process Mining and AI

How AI Enhances Process Mining

Integrating AI into process mining takes analysis to the next level. Here’s how:

Pattern Detection: AI algorithms can identify complex patterns and anomalies in processes that might be missed by traditional analysis.
Forecasting: Machine learning models can predict future process outcomes, helping businesses anticipate issues and plan accordingly.

Optimization: AI can suggest process improvements and automate decision-making, leading to increased efficiency and reduced costs.

Use Cases: Manufacturing and Logistics

Manufacturing: In manufacturing, process mining combined with AI can optimize production lines, reduce downtime, and improve product quality. For example, AI can predict equipment failures before they happen, allowing for proactive maintenance.

Logistics: In logistics, these technologies can streamline supply chains, improve delivery times, and reduce costs. AI can analyze transportation routes and suggest more efficient alternatives, enhancing overall logistics performance.

Visualization Tools: Celonis and Apromore

Tools like Celonis and Apromore are at the forefront of combining process mining with AI:

Celonis: Offers a process intelligence platform that uses AI to provide real-time insights into business operations, helping organizations identify and address inefficiencies.

Apromore: Provides advanced process mining and digital twin simulation tools, enabling businesses to model, analyze, and optimize their processes effectively.

Best Practices for Implementing AI-Enhanced Process Mining

1. Start with Clear Objectives: Define what you want to achieve with process mining and AI integration.

2. Ensure Data Quality: High-quality, consistent data is crucial for accurate analysis and insights.

3. Choose the Right Tools: Select tools that align with your business needs and can scale with your operations.

4. Involve Stakeholders: Engage all relevant stakeholders to ensure buy-in and successful implementation.

5. Monitor and Adjust: Continuously monitor the outcomes and be ready to make adjustments as needed.

Copyright © 2024 Atcuality.com. rights reserved.

Connect With Us

Contact With Us