Whatsapp Business Integration

WhatsApp is used by billions of users worldwide. This is the favorite chat app for consumers and businesses. And we help you to provide a faster, more engaging customer experience with WhatsApp for Business.

A complete guide to WhatsApp for Business
WhatsApp is the most popular messaging app used by companies. It’s very important for those who understand how important asynchronous (where participants can stop and restart a conversation when it’s convenient) messaging will be in the future.

WhatsApp offers an app or API to companies who looking to communicate with customers on the WhatsApp platform, This is known as WhatsApp Business.

The WhatsApp Business App was built for small business owners who experience a nominal amount of support requests. It is enough to keep the owner busy but not enough to hire a customer service team. The WhatsApp for Business app can be used on a single device, the perfect platform for a fast-moving entrepreneur who is just starting to build their business.

WhatsApp Business provides an API (Application Programming Interface) for enterprise, commercial, and larger SMB teams who are managing more customer requests. The API is designed for support teams that are scaling and have outgrown the WhatsApp Business inbox.

Why Do You Avail of the WhatsApp Business app?
WhatsApp Business app is a powerful way for new businesses to meet customers where they are. It gives small business owners just enough functionality to get into the messaging game-and when those businesses outgrow the app, the WhatsApp Business API awaits.

What are the benefits of WhatsApp Business?
Here are some of the benefits of adopting WhatsApp Business for your company:

Access Your Customers Where they are

Billions of users use WhatsApp all across the world, by using WhatsApp Business, growing companies can access a much larger audience. It’s a great way to connect with younger generations because above 50% of WhatsApp Users are aged between 18 to 35

WhatsApp allows easy two-way conversations-asynchronously-with customers and gives security

WhatsApp users who chat with businesses that use the WhatsApp Business app benefit from messages being encrypted end-to-end. For example, quality ratings are determined by customer feedback like your phone number blocks and other reporting issues.

More Personalized Customer Service

Customers want their issues have been resolved quickly, and like a company that cares about its customers. With WhatsApp Business, customers can chat in real-time with the business owner. That initiates engagement and loyalty that maintains and grows a customer base.

Proactive conversations

Messages sent through the template function are a great way to start a conversation with a customer because no one wants to limit your conversation to when a problem arises. Templated messages can drive sales, and brand awareness, and build a sense of personal connection that can set your business apart from competitors.

WhatsApp Business branded profile feature helps customers know exactly who is contacting them

Business, after receiving a message from an unknown number, customers know exactly who is reaching out. This feature helps to build trust among customers and prevent spam. WhatsApp also offers more intense and interactive features than traditional channels, such as SMS and email, which you can explore below.

What features does WhatsApp Business have?

The WhatsApp Business app features an identical interface to the consumer version of the app, but it has also a few extra helpful elements, led by the catalog feature. That allows business owners to create a mobile storefront with up to 500 products that offer customers images, prices, product codes, and a website link. Customers will also see your verified business profile, so they will know that your business is legal.

WhatsApp tool also enables business owners to send quick replies that answer common questions about return policies, hours, and so on. It also gives users other options for automated messages such as greetings for new customers and after-hours announcements.

The WhatsApp Business API unlocks more advanced features to increase customer engagement, build brand loyalty, and drive sales. Here are a few examples:

Message templates

help to communicate with customers proactively and send outbound messages to customers at scale. Templates are great for communicating details like shipping confirmations, support ticket updates, appointment reminders, or payment updates.

Media-rich messages:

To make conversations more engaging and more human-like audio, documents, images, stickers, and videos.

Interactive messages:

list messages and reply buttons that achieve significantly higher response rates and conversions compared to those that are text-based, according to WhatsApp.

What is the WhatsApp Business API?
The WhatsApp Business API helps businesses to handle more support requests than the WhatsApp for the Business app can handle. Whether your business is a growing SMB, an established firm in the commercial space, or a global enterprise, the API is the next step for managing messages via WhatsApp.

What are the advantages of the WhatsApp Business API?
WhatsApp Business API enables users to connect it to customer support software to scale its customer service-that means being able to handle much larger volumes of messages (via tracking and prioritization). When customers use other channels such as email or phone, that integration can be especially useful. The WhatsApp API integrates WhatsApp messages into the overall customer conversation like a customer reaches out by phone and then switches to WhatsApp to continue the discussion. This ensures that customers’ requests and data aren’t fragmented across systems and software so that agents don’t have to switch between different tools and have key context at their fingertips.

The API also helps businesses connect this vital messaging channel with a CRM, as well as creates more opportunities for automating responses and serving up chatbots to handle common questions and requests. The WhatsApp Business API will free up your support team to focus on tougher customer service issues by combining with a chatbot tailored to your needs. Also, it will create new marketing opportunities and strengthen your brand.

How to use the WhatsApp Business API?
When you are choosing a WhatsApp Business API provider, there are a few things your business should have in place. You’ll need to:

  • Create a Facebook Business Manager account
  • Verify your business
  • Set up a WhatsApp Business account
  • Have a Line of Credit for your WhatsApp Business account
  • And finally, a command line tool such as a terminal or an app can perform cURL requests.

 Also, you can choose to install WhatsApp Business API on-premise or use a cloud provider such as AWS; either way, you will need a database for storing sender and receiver keys, that enables end-to-end encryption. It means it’s very important to have a robust firewall or proxy in place to protect your customers and your business.

After installation, it’s a simple procedure to update your settings and then send out test messages to make sure it’s working properly.

When you message customers, you’ll want to keep your phone number’s quality rating n mind; it helps to calculate how many messages recipients have received in a recent period, and feedback from users like blocks, reports, and reasons why your business was blocked can negatively affect your rating. In simple words, don’t spam, and be sure to provide quality messages that customers will welcome.

What is a WhatsApp chatbot?
The WhatsApp Business API doesn’t offer an out-of-the-box chatbot itself. That means, if you’re a Business API customer, there are a host of third-party tools that will help you build a chatbot for WhatsApp. Certain customer service software providers will offer both WhatsApp Business API service and chatbot functionality.

Why do you need a WhatsApp Business chatbot? What are the advantages of a WhatsApp chatbot?
WhatsApp Business chatbot saves the time of your customer service agents, and in turn boosts your company’s efforts to scale its customer service operations. A WhatsApp Business chatbot can direct customers to helpful FAQs and related products and services, and it can automate certain alerts and reminders. The best part of the WhatsApp chatbot, it can provide a measure of service to customers during off-hours such as evenings and weekends.

WhatsApp Business chatbots can guide customers to a specific department, help them complete transactions, and also in different tasks that don’t need the human touch.

WhatsApp Business Integration With ATC
WhatsApp Business integration with ATC requires minimal coding and we have ATC’s support software. If you use the self-service flow, you can maintain control of your WhatsApp Business API number. You’ll need to have an approved WhatsApp Business account, and Facebook Business Manager profile and your business operations must adhere to the WhatsApp Commerce Policy and its naming guidelines.

At the same time, if you need assistance from ATC, customer support will walk you through setting up WhatsApp Business integration.

For more advanced businesses like enterprises, WhatsApp Business can be integrated with and customized for ATC via our CRM platform. We provide high-availability architecture, auto-scaling, active monitoring, and automatic backups to customers.


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