Design and Corporate Identity Questionnaire General Information Company/Organization Name Contact Person Email Phone Website URL Other Business Information Briefly describe your business and services/products offered Who is your target audience? (e.g., age, gender, location, interests) What are the primary goals of your corporate identity and branding? (e.g., brand recognition, differentiation, communication of values) Current Brand Status Do you have an existing logo or brand identity? If yes, please describe or provide examples. What do you like or dislike about your current branding? Have you conducted any previous branding or design efforts? Brand Vision and Values What is your brand’s mission statement or core values? How do you want your brand to be perceived by your target audience? (e.g., professional, friendly, innovative, trustworthy) What emotions or messages do you want your brand to convey? Design Preferences Are there any design elements or styles you particularly like or dislike? (e.g., minimalistic, classic, modern, playful) Do you have specific typography preferences? Do you have a specific color palette in mind? Are there any colors you want to avoid? Logo Design Do you need a new logo or a redesign of an existing one? What type of logo are you looking for? (e.g., text-based, icon-based, combination) Do you have any specific ideas or concepts for the logo? Are there any symbols or icons that represent your brand? Brand Assets What brand assets do you need? (e.g., business cards, letterhead, email signatures, social media profiles) Do you require any specific promotional materials? (e.g., brochures, flyers, banners) Do you need a brand style guide? Inspiration and Competitors Are there any brands or designs you admire? Please provide examples. Who are your main competitors? Are there specific competitors you want to differentiate from in terms of branding? What sets your brand apart from your competitors? Digital and Print Needs Will your branding be used primarily online, in print, or both? Do you have any specific requirements for digital assets? (e.g., website design, social media templates) Do you have any specific requirements for print materials? (e.g., packaging, signage) Timeline and Budget Do you have a specific timeline or deadline for the project? What is your budget for this project? Additional Information Is there anything else we should know about your design and branding needs? Do you have any specific concerns or challenges regarding corporate identity and branding?