To provide you with better results, the team at Atcuality, does both on-page and off-page SEO. On-page optimization basically requires work done on your website. Once our team has made a prototype for the strategies to follow. Then we advance towards our plan step by step.

We put together the perfect combination of keywords for your website, and we insert them on your website. All your titles, tags, and descriptions too will be altered and edited so that more traffic is generated. We often involve the clients in the process, work according to their demands, and ensure they are satisfied and comfortable with the progress made so far.

We believe in working hand-in-hand with our clients in order to produce better results. Many SEO firms believe that on-page SEO is not important, but we at Atcuality believe that a strong foundation is very much necessary in digital media which focuses on your business’s digital marketing and planning and let your customers know your recent updates and modifications in your business.

We believe to build a house, whose foundation is strong and so we focus on On-Page optimization and On-Page SEO techniques.

More about on-page optimization

What is on-page optimization?

On-page optimization can very easily be said to be the foundation for any SEO campaign; our webmasters consider it, as their foundation; while planning a strategy for optimization. Each page of your website is an asset for you and if used properly, can bring great fortunes too. On-page optimization requires working on each page so each page brings you benefits. Often many other organizations take this task lightly, and that is why they neglect many areas hence the website is not fully optimized, which affects the overall growth of your business. But, we at Atcuality believe in full-grade quality service. Our dedicated team of technocrats and an advanced team of specialists will take care of each part individually, providing you with a fully optimized website.

Why is on-Page optimization important?

On-page SEO is important for search engines to determine what rank your business’ website should possess. You must have clearly defined header tags, Meta keywords, and a website that is easy to crawl for search engine spiders. Many SEO firms may tell you in a very assuring way that backlinks are the most important characteristic of an SEO campaign, but in general, it is not true from any point of view. It is because, if we look at this, in a more realistic way, the question arises how can the backlinks be helpful, if the content within your website is poor and of low quality? Who will be attracted to it if the content is repulsive? Each page on your website helps search engines to determine whether the keywords searched for; are relevant to your site or not. We at Atcuality work from different aspects on each page, using the keywords for search engines to rank your website at the top when searched for. We also make rich content for your website, our dedicated team and excellent world-class content writers produce rich and unique content for us each client in order to support their business better and in an effective way. We make the content look much better and enhance it from time to time, to check the growth of competition, in order to attract customers for our respective clients.

Is it possible for on-page optimization to go wrong?

Maybe it is possible, if we want immediate results and hurry up in our work, it is possible that things may get messed up. Our clients must have patience because Patience and Hard Work bring all. If we expect

too much out of a website, at an early stage; things may not work. Therefore, we need to wait for a few weeks, after the effort has been put up we may see changes in the traffic in a few weeks, and then we can strategize on building upon our SEO campaign, marketing, media planning, promotion, Ad words, etc.

It is important to keep in mind, that several SEO firms do not have experienced webmasters, and this could be particularly damaging if the webmaster has little or no knowledge about this sector; also they do not visualize during web development from the client’s point of view.

The things may not be focused on the client’s business, which could prove harmful for online marketing and promotion, and may generate discontinuity among offline clients also. One must thoroughly understand the client’s perspective and how he is running his business, then specific strategies should be prepared for web development, design, and for successful optimization.

Some, other SEO firms make changes to the ad campaigns without focusing on future consequences, which could affect the project and the client’s business. Often they commit stupid mistakes by not using proper background and font letters, which deteriorates the quality of the website. Accuracy, transparency, and proper orientation are very important in this sector.

Atcuality is proud to say that our team is providing a distinguished and unparalleled service to our clients for the last 8 years. We have highly qualified technically sound technocrats and brilliant webmasters who are highly experts in their work.

And, above all, we have a supervising media who supervises the work of our dedicated team, before delivering it to our clients. We keep in touch with our clients while working on their projects so to ensure what they want and to check whether we are going according to their will or not. We have world-class content writers, who provide rich and unique content to our every client.

At Atcuality we have SEO experts who use the latest SEO techniques for the proper optimization of our client’s projects. We have an advanced Planning Committee that focuses on the needs of our clients, understand the various perspective of their business, and modifies as per the needs of our clients.

They make strategies and plans on how to deliver and make our client’s business online a successful one. We have an expert Media Committee that focuses on branding and promotion of our client’s project. They focus on ad campaigns so to increase their business growth rate. They see all aspects from all angles in order to an appealing performance to satisfy our client’s needs.

At Actuality we have an excellent and innovative group of designers, who design according to the client’s needs, and the market’s competition, and make it user-friendly in order to attract customers for our clients. We have incredible web developers who use the latest techniques based on WordPress web design, Advanced PHP, React, Angular, and Python for web building to provide a quality product as per the needs of our clients.

TIP: At present, Meta tags are not used frequently, but you may still pay attention to them as they affect on increasing the ranking of your site and also enhances the chances to building more traffic for your website.

How to improve the website SEO?

There are a number of ways to do On-page Optimization and some of them are mentioned below:

1) Title tag optimization

The title tag is one of the most important elements of using SEO techniques. The title is that which you read at the top of your browser. This allows you to go through the most common keywords, which helps in boosting your rankings. The tile of a browser is often the first which a user reads or notices. At Atcuality we

have vastly experienced technocrats, who can do Conversion Rate Optimization, and makes the title interesting to look at, and brings a positive action from the user.

 3) Strong navigation of internal links

We need to make an extremely user-friendly interface, for the users. It is very likely that if it is useful and easy for the users, then it will be so for all the search engines. This is the perspective we hold, and this is how we do optimization.

5) ALT tag and image optimization

This is a process of optimization in which ALT tags are designed so that they describe each image and yet include all the keywords that were to be used. Although ALT tags are not used too often, they are one of the most effective ways of optimization and are one of the important factors involved in the ranking of a website.

7) URL structure

If your domain name contains the keyword, then you have pretty much won half the battle. Along with this, you need to name your page appropriately rather than just writing page1 and page2. This way the users know what page they are looking at and what it might contain. Also, relevant names are easier to remember rather than difficult domain names and pages.

9) HTML sitemap

HTML sitemaps are often keen on by Bing, and so we prefer HTML sitemaps too.

10)Image SEO

Images used in the site makes the site more appealing and visually attractive and appeals the mass in general. It breaks up the series of boring chunks of text and make the site more interesting to look at, and affects traffic. Images on the site have to do a lot with the traffic. Efficient use of proper images on the website as per the content engages a good amount of traffic. Using images in the site helps in improving the site SEO. Including relevant keywords helps people to search your website in Google Images.

2) Code friendly with SEO

There are multiple factors that push your website to the last pages of a search engine, such as old ways of handling traffic, inappropriate usage of tags and an unclean HTML. Our team will go through your website thoroughly to find out the mistakes and alter as according to the need, so for the SEO techniques to work and help in improving website rankings and puts your website at top in filter searches.

4) H1 to H6 optimization

On HTML websites, tags and headers are to be used in a proper way so to make the website appealing. Proper use of header is used to show headings and subheadings within each page. Also, these tags work as pointers and signals for the search engines to know which page holds which item, and thus, different pages are shown according to the keyword that is being searched.

6) Meta description

The meta description is only a small part of your website that the end-users view on search engines as a consequence of results found according to the keywords. They do not really affect the ranking, but still, are important for traffic. It is possible that your Meta description is not too catchy or bold, and so the end user clicks another site with a catchier description. But, we make the Meta description catchy and elegant which provokes the user to click on the link.

8) XML Sitemap

Sitemaps are just a whole general view or the map of your website, which is framed by the webmaster for the search engines to know how many pages your website contains and how many of them are active. For this, an XML file is created, which has a whole list of URLs within your website; along with with which each URL possess its related metadata. This metadata usually includes important URLs, the date it was updated, previous entries and data updates or in simple words it acts as a database for URLs. It also contains the URL relations with other URLs and how often it is changed. Now the search engines have their own way of dealing with it.

• Our On-Site SEO Checklists
• Business and site analysis
• Competitors analysis
• Keywords analysis
• Meta tags and titles writings
• Find and Fix Duplicate, Missing, and Truncated Title Tags
• Find and Fix Duplicate and Missing Meta Descriptions
• Find and Fix Multiple H1 Tags
• Content audit and content suggestions
• Ensure Images Use Alt Tags
• Improve Internal Linking
• Find and Fix Keyword Cannibalization Issues
• Find and Fix Orphaned Site Pages
• Ensure Your Site’s Content is Up to Date

Note: – We are flexible to do all kinds of jobs and as per the need of our clients and their requirements and whatever it takes for us to deliver the best possible work to our clients. We always take care of our client’s needs and choices and the way they want the modification and updating.