SEO Development Questionnaire General Information Company/Organization Name Contact Person Email Phone Website URL Other Business Information Briefly describe your business and services/products offered Who is your target audience? (e.g., age, gender, location, interests) What are the primary goals of your website? (e.g., increase sales, provide information, customer service) Current SEO Status What SEO efforts have been made so far? (e.g., keyword research, on-page optimization, link building) Have you previously worked with an SEO agency or specialist? Do you have an existing SEO strategy? If yes, please describe. Have you faced any specific challenges with SEO in the past? Keyword Research Do you have a list of targeted keywords? If yes, please provide them. Which keywords are most important to your business? Are there any keywords or phrases you want to avoid? On-Page SEO Do you have optimized title tags and meta descriptions for your pages? Are your URLs SEO-friendly? Do you have an internal linking strategy? Do you have any existing content that needs optimization? Content Strategy Do you have a content marketing strategy in place? How often do you publish new content? Do you need help with content creation or blogging? Are there specific topics or keywords you want to focus on for content creation? Technical SEO Are there any technical issues that need to be addressed? (e.g., broken links, duplicate content, XML sitemap) Do you have any issues with website speed? Do you have structured data or schema markup implemented? Is your website mobile-friendly? Off-Page SEO Do you have any existing partnerships or relationships for link-building opportunities? Do you have a link-building strategy? Have you conducted any backlink analysis? Local SEO (if applicable) Do you have consistent NAP (Name, Address, Phone) information across all directories? Are you listed on Google My Business? Do you have a physical location that customers visit? Do you need help with local citations and reviews? Analytics and Reporting Do you use Google Analytics or any other analytics tool? Do you have Google Search Console set up? What are your key performance indicators (KPIs) for SEO success? How often do you want to receive SEO performance reports? Competitor Analysis Who are your main competitors? Have you conducted any competitor analysis? Are there specific competitors you want to benchmark against? Social Media and Other Channels Are you active on social media? If yes, which platforms? Do you use any other marketing channels? (e.g., email marketing, PPC) How do you integrate your SEO efforts with other marketing activities? Additional Information Is there anything else we should know about your SEO project? Do you have any specific concerns or challenges regarding SEO? Do you have a timeline or deadline for seeing SEO results? What is your budget for SEO services?
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