Social Media Marketing Questionnaire General Information Company/Organization Name Contact Person Email Phone Website URL Other Business Information Briefly describe your business and services/products offered Who is your target audience? (e.g., age, gender, location, interests) What are the primary goals of your social media marketing? (e.g., brand awareness, lead generation, sales, customer engagement) Current Social Media Presence Which social media platforms are you currently using? (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest) Do you have existing social media profiles/pages? Please provide links. How often do you currently post on social media? Who is responsible for managing your social media accounts? Strategy and Goals What do you hope to achieve through social media marketing? (e.g., increase followers, drive website traffic, enhance customer loyalty) Are there any specific campaigns or promotions you want to focus on? Do you have any upcoming events or product launches? Content and Engagement What type of content do you want to share on social media? (e.g., blog posts, videos, images, infographics, user-generated content) How do you currently engage with your audience? (e.g., responding to comments, running contests, sharing user-generated content) What is your brand's tone and voice on social media? (e.g., formal, casual, humorous, professional) Do you have a content calendar or plan? Do you need help with content creation? Analytics and Performance Do you currently track social media metrics? If yes, which metrics do you monitor? (e.g., engagement rate, reach, impressions, clicks, conversions) What key performance indicators (KPIs) are most important to you? What tools do you use for social media analytics? How often do you want to receive performance reports? Advertising and Budget What are your goals for social media advertising? (e.g., increase website traffic, generate leads, boost sales) Do you currently run paid social media advertising campaigns? What is your monthly budget for social media advertising? Which platforms do you use for paid advertising? Competitor Analysis Who are your main competitors? Are there any competitors whose social media presence you admire? Have you conducted any competitor analysis? Are there specific competitors you want to benchmark against? Influencer Marketing What are your goals for influencer collaborations? (e.g., brand awareness, product promotion, content creation) Do you have a list of influencers you want to collaborate with? What is your budget for influencer marketing?? Have you worked with influencers before? Additional Information Is there anything else we should know about your social media marketing needs? Do you have any specific concerns or challenges regarding social media marketing? Do you have a timeline or deadline for achieving your social media marketing goals? Do you have any other marketing channels or campaigns that need to be integrated with social media?
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